aGROLIQUID REbrand

Concept: Re-branding concept for Agro-Culture liquid Fertilizer Co. With all the negative connotations that surround the idea of liquid fertilizer, the brand was re-designed with the idea in mind of promotion crop health and farmer protection. The previous logo took on a form that may have reminded clients of poison or something toxic. by going along with the water drop in the color of a lighter green intertwined with figures of healthy, crop products, it conveys growth rather than poison. Also going with a friendlier font promotes this as well.